Running your first diagnostic
Enter your URL on the homepage. Select depth if prompted. Run diagnostic. No account is required for the first run.
URL hygiene
- Include the scheme: https://
- Start with the homepage; highest traffic and highest suppression surface area
- On fetch errors, toggle www. or apex to match the live canonical host
Pages in scope
| Page | Diagnostic focus |
|---|---|
| Homepage | Hero, messaging, primary CTA, trust signal architecture |
| Pricing | Offer clarity, commitment step count |
| About | Authority and credibility density |
| Product/Service | Outcome proof, purchase path continuity |
| Blog/FAQ | Search relevance signals, content depth |
WebDoc Score bands
WebDoc Score (0–100) aggregates conversion architecture health across revenue dimensions. Each band maps to expected suppression level.
0-39: CRITICAL
Multiple high-impact findings. Conversion architecture is actively suppressing revenue; resolve in priority order.
40-59: AT RISK
Measurable revenue suppression detected. Address the top three findings first, then rescan.
60-79: SUBOPTIMAL
Conversion architecture underperforms in one or more revenue dimensions. Remaining findings are lower suppression.
80-100: OPTIMIZED
Minor suppression only. Resolve residual findings after higher-priority work elsewhere.
Interpreting diagnostic findings
The diagnostic report orders content by revenue impact. Each block below maps to a UI region.
WebDoc Score ring
The top ring is the composite WebDoc Score across all revenue dimensions. Track this number across rescans to measure architectural movement.
Revenue dimension scores
Psychology, Messaging, Conversion, SEO, UX, and Trust each expose a bar and sub-score. The lowest bars indicate which dimension currently drives suppression.
Finding cards
Each card lists severity, cited principle, quoted evidence from your DOM, and a written resolution. Critical findings stay sorted by revenue impact at the top of the list.
Hero diagnostic rewrite
Pro includes an AI-generated hero rewrite constrained by the same finding set. Edit to match brand voice; the text is implementation-ready draft copy.
Resolution summary
A short ordered list of the highest-impact resolutions to ship first.
Severity bands
Severity tags sequence work by suppression strength.
Critical — Actively suppressing conversions. Immediate resolution required. Typical triggers include failed eight-second hero read and invisible or ambiguous primary CTAs.
High — Measurable revenue suppression detected. Resolve after critical items clear (e.g., weak social proof placement, thin meta description).
Low / clear — Minor suppression or a check that produced no finding. Defer work until higher-priority cards are closed; use clear states as internal benchmarks.
Principles cited in findings
WebDoc attaches a named principle to each finding. Below are the eight most frequent citations and how they surface in a diagnostic scan.
Loss Aversion
Losses weigh roughly twice as heavily as equivalent gains in decision-making.
Deadline and scarcity copy tied to a real constraint increases commitment when paired with a clear offer. WebDoc scores whether loss framing appears at the decision point without contradicting evidence on the page.
Social Proof
Observed peer behavior reduces uncertainty about the correct next step.
Logos, counts, and testimonials belong adjacent to the primary CTA and inside the first viewport when the decision happens there. WebDoc checks density and placement, not vanity metrics alone.
Cognitive Load Theory
Working memory caps how many distinct claims a visitor can process per screen.
Multiple competing headlines and CTAs split attention. WebDoc flags stacks that exceed a single primary claim plus one supporting line in the hero.
The 8-Second Rule
Orientation completes or fails inside the first eight seconds of page load.
The hero must state audience, offer, and next action without scrolling on desktop and primary mobile breakpoints. WebDoc flags feature-led, vague, or below-fold heroes.
Benefit vs Feature Psychology
Buyers select outcomes; specifications support the outcome claim.
Feature-only heroes underperform outcome-led copy with one measurable promise. WebDoc compares headline semantics to the stated visitor job-to-be-done.
Risk Reversal
Visible guarantees and exit terms raise willingness to commit.
Refund, trial, and cancellation language should sit within one click of the primary CTA. WebDoc scores missing risk-reversal text where the CTA requests payment or signup.
Authority Bias
Credentials and third-party validation transfer trust to the offer.
Press, certifications, and leadership bios need placement before the commitment step. WebDoc checks for authority markers in the first two viewports on key templates.
The Mere Exposure Effect
Repeated, consistent claims increase recall and preference.
The core promise should recur at hero, mid-page, and pre-CTA anchors. WebDoc flags single-mention value props on long pages.
Prioritizing resolutions
Ship Critical resolutions first, then High. Inside Critical, follow the report order; it is already sorted by revenue impact.
Close one finding per deploy when possible: implement the top resolution, run a diagnostic scan, read the delta, then proceed. Isolated changes keep score movement attributable.
How hero rewrites work
Pro outputs an AI-generated hero block tied to the active finding list (outcome-led headline, risk reversal, CTA clarity). The model does not invent findings; it responds only to flagged cards.
Treat the block as draft copy. Align tone with brand guidelines. Cross-reference the principle string on each finding to see why the rewrite shifted specific phrases.
Implementing resolutions
Each card ships a concrete resolution. Paste into CMS or code, or hand the text to an editor as a scoped brief.
After deployment, run another diagnostic scan to refresh WebDoc Score and verify the finding clears. Pro retains history for trend comparison.
When to regenerate
Regenerate the hero rewrite when positioning, audience, or offer copy changes materially, or when you need an alternate phrasing. Each run re-binds to the latest finding set so output stays consistent with current suppression data.
Recommended URLs
Queue homepage first, then pricing, about, and primary product or service URLs. Each diagnostic scan ingests up to five pages.
Match the hostname pattern used in paid and organic entry (www versus apex) so the HTML matches visitor-facing infrastructure.
Site models
WebDoc classifies ecommerce, SaaS, service, local, and content sites, then applies model-specific weights so checks stay comparable within the archetype.
No manual model selection is required; inference uses page signals. A misclassified model still returns valid findings; emphasis strings may shift slightly.
Moving the WebDoc Score
Close Critical cards, then High. Rescan after each batch. Ten- to twenty-point moves are common once the top three to five findings ship.
Outcome-led heroes, visible primary CTAs, and dense trust markers in the first viewport move the composite score fastest. Use cited principles as edit constraints, not decoration.
Scan history
Pro lists every past diagnostic scan and reopens prior reports. Compare WebDoc Score before and after resolution batches.
Billing
Pro is $50 per month, billed monthly. Cancel in account settings; access persists through the paid period. Refunds apply only under the five-finding guarantee documented on the pricing page.