THE PROCESS
Pipeline stages from URL submission through ranked findings and the scan report output.
STEP 1
WebDoc requests your URL and ingests raw HTML for the homepage and up to four additional paths when present (pricing, about, services, product). Headlines, CTAs, body copy, trust markers, and structural elements are extracted for scoring.
UP TO FIVE PAGES PER SCAN
STEP 2
Ecommerce, SaaS, service, local, and content models use different scoring weights. WebDoc infers the model from page signals and applies the matching check set so findings stay comparable within that archetype.
FIVE SITE MODELS
STEP 3
The model evaluates outcome versus feature framing, CTA visibility and placement, trust density, and related conversion architecture signals in parallel. Each check binds to a cited principle and produces machine-readable evidence from your DOM.
47 CHECKS · 6 REVENUE DIMENSIONS
STEP 4
Findings are not flat-listed. WebDoc orders the set by revenue impact so critical suppression appears first. Each row carries severity, quoted evidence, and the governing principle reference.
PRIORITY REVENUE IMPACT RANKING
STEP 5
Output includes the WebDoc Score, per-dimension scores, the full finding set with resolutions, and on Pro a hero diagnostic rewrite aligned to the same finding set. Copy is written for direct implementation.
FULL SCAN REPORT
UNDER THE HOOD
PSYCHOLOGY ENGINE
Scoring maps to established persuasion and attention models (Cialdini, AIDA, loss framing, cognitive load, Von Restorff). Each flagged finding cites the principle and ties it to on-page evidence.
PATTERN LIBRARY
Benchmarks derive from high-converting page archetypes by vertical. Ecommerce, SaaS, and service layouts are scored against distinct reference patterns rather than a single generic template.
CLAUDE AI
Inference runs on Anthropic Claude for natural-language reading of headlines, CTAs, and supporting copy. The stack prioritizes semantic classification over keyword matching alone.
DIAGNOSTIC REFERENCE
Run a diagnostic on your site.
The scan completes in approximately 30 seconds. You receive ranked diagnostic findings with evidence and resolutions mapped to revenue impact.
Guest diagnostic available · No account required · Scan data not retained
Free tier: one full diagnostic scan · Pro: $50/month · Cancel anytime
▪ 30 SECOND SCAN